Promovarea proiectelor imobiliare prin Social Media

Un canal de promovare din ce in ce mai utilizat inclusiv pentru marketarea proprietatilor imobiliare este cel al retelelor sociale. Retelele sociale, care sunt extinderi ale comunitatilor online, asa cum este aceasta in care citesti articolul de fata reprezinta cel mai puternic trend care a marcat evolutia internetului din ultimii ani. Twitter, Facebook, Linkedin si altele sunt retele sociale internationale cu o dezvoltare exponentiala si in Romania.

Numai pe Facebook se pornesc in fiecare zi din Romania circa 2000 de conturi atat pentru persoane cat si pentru branduri si companii. Iata cateva motive pentru a utiliza social media marketing pentru promovarea proprietatilor imobiliare:

1. Majoritatea potentialilor clienti au deja conturi deschise in aceste retele sau isi vor deschide in viitorul apropiat si iti va fi usor sa comunici cu ei prin adaptarea mesajului la specificul comunitatii; deci clientii sunt acolo!

2. Prin social media marketing creezi trafic suplimentar targetat catre site-ul companiei sau al unui proiect imobiliar;

3. Mai mult ca niciodata perceptia clientilor despre o persoana, o companie sau un brand fac diferenta in luarea deciziei de achizitionare. Social Media este mediul perfect prin care poti construi premisele unei perceptii pozitive pentru ceea ce doresti sa comunici;

4. Tot ceea ce publici in retelele sociale … ramane publicat, nu este ca in cazul AdWords unde esti in top atata timp cat alimentezi contul de promovare dupa care … dispari de pe piata. Si AdWords este un sistem de promovare excelent dar numai daca este manageriat de specialisti si este utilizat impreuna cu imbunatatiri ale site-ului care este promovat.

5. Bugetul minim al unei promovari prin retelele sociale derulat de agentia web a grupului nostru a fost de 2000 eur + tva iar efectele au depasit asteptarile clientului. In perioade de criza este gresit sa opresti eforturile de promovare. Poti achitiona atat publicitate cat si consultanta mai ieftin si este mult mai usor sa iesi in evidenta. Este bine sa utilizezi ceea ce functioneaza acum si nu ceea ce functiona pe piata noastra acum 2-3 ani.

6. Prin retelele sociale, in functie de facilitatile tehnice oferite de fiecare platforma poti crea pagini pentru o companie sau un proiect, grupuri de interes si poti fii foarte creativ.

Pana la urma, aceasta este directia in care merge piata online, iar daca Obama a iesit presedinte in SUA tocmai fiindca a utilizat la maxim aceste canale, cred ca vom putea gasi mai multi cumparatori pentru ofertele noastre imobiliare prin social media marketing.

March 26, 2010
Categories: real estate, Social networking . Tags: , . Author: Greenfield Staff . Comments: Leave a Comment

Topul celor mai bune programe de MBA si EMBA pe piata locala

Cel mai bun program de master de business de pe piata locala este cel al austriecilor de la WU Executive Academy, potrivit celei de-a treia editii a Top MBA, editat de ZF, care apare astazi pe piata. Top MBA este singurul clasament de acest tip de pe piata locala si a fost realizat pe baza a aproximativ 300 de raspunsuri ale absolventilor de programe de master de business de anul trecut.

Topul celor mai bune programe de MBA si EMBA pe piata locala
1 EMBA WU Executive Academy
2 EMBA ASEBUSS
3 EMBA CEU Business School*
4 MBA INDE/CNAM Paris
5 EMBA Tiffin University
6 MBA Romano-Canadian
7 MBA Open University Business School/CODECS
8 MBA City University of Seattle
9 MBA Romano-German
Surse: Top MBA 2010, ZF
* CEU Business School a decis sa iasa de pe piata locala.
Acesta este ultimul an in care scoala mai opereaza in Romania, iar raspunsurile sunt ale absolventilor din 2009

March 26, 2010
Categories: Training . Tags: , . Author: Greenfield Staff . Comments: Leave a Comment

Training pentru agentii imobiliari

Cat de mare este nevoia de training pentru noii agenti imobiliari care doresc sa testeze acest domeniu in plina criza?

Pai, sa ne gandim: In primul rand, orice agent imobiliar este interfata dintre agentie si client. In functie de cat de bine se prezinta agentul, pune intr-o lumina buna sau nu compania si managementul ei. Hai sa spunem ca in cazul clientilor de retail care cumpara cate o casa, teren, etc. in 2007 firmele isi mai puteau permite sa rateze cate un client fiindca imediat aparea altul in loc, doar ca acum situatia se prezinta foarte diferit. Firmele serioase tineau aproape de toti clientii si nu isi permiteau sa se joace si investeau in training ceea ce fac si acum chiar daca nu la acelasi nivel de buget.

Afacerile imobiliare se incheie mult mai greu decat inainte iar daca este vorba de o proprietate marketata de mai multe firme diferenta o face, mai mult decat oricand, agentul imobiliar. Desi piata imobiliara se afla intr-o criza ce nu poate fi neglijata, foarte multe persoane au mizat catre alte domenii de activitate, exista insa destul de multi new-comers care vor sa profite de oportunitatile pe care le genereaza o astfel de perioada.

Acum este mult mai usor sa sudezi o echipa, fiindca se munceste mai mult, spiritul de competitie este inlocuit de cel de colaborare si parca victoria este mai gustoasa ca oricand.

Pana la urma nici o criza nu poate lua trainingurile si abilitatile pe care le iei cu tine oriunde in lume. Noi consideram ca noii intrati in imobiliare au nevoie de a invata sa lucreze intr-un mod profesionist, sa utilizeze cu succes resursele internetului si ale retelelor sociale si de aceea oferim atat dezvoltatorilor cat si agentiilor imobiliare sesiuni de training ce se materializeaza in competente ce pot fi implementate imediat. Fiindca teoria se poate invata din carti, noi punem in prim plan latura practica ce pana la urma este cea care duce la materializarea in venituri.

March 26, 2010
Categories: Training . Tags: , . Author: Greenfield Staff . Comments: 1 Comment

How to Accelerate Your Wealth in Three Steps

All the people from this world, no matter the colour, religion of nationality fit in one of these three categories:

1. The “I am poor and I will be poor forever” and not just money poor but health, success and relationships poor, growth poor;
2. The “I constantly create more abundance day after day” type;
3. The “I’ll get it overnight” person;

Let’s analyze a little these three categories to extract the best learning aspects from them:

1. “I am poor and I will be poor forever”
Doesn’t matter which are the reasons for this situation. Leave all the old programming behind, move forward and decide for yourself that “You will be rich”. This statement have to vibrate from all the cells of your body. Just choose one of the other two categories and go ahead. If you will not do this, your only option is to remain at the “always be poor” stage.

So start imagine wealth coming to you, place an ardently desire, sincerely believe and act with enthusiasm and the abundance and wealth will not pass you by. All these pieces have to work together as an assembly. It is not about working harder, but success always implies work but to work in a smart way.

2. “I constantly create more abundance day after day” type;
If you have a chance in life to escape from poverty and transform all your minuses in pluses and you don’t make anything in this respect, who is to be blamed? Only yourself!
How will be your life if you will be rich with success, health, relationships, personal and spiritual growth?

3. “I’ll get it overnight”
Many people enjoyed sudden, undeniable wealth. They just modified some aspects in their life and these actions triggered the wealth for them.

1. Clean up your life!
Don’t let the past to control your future. If you have bad experiences in the past this doesn’t mean that you will have the same failures in the future. You had to learn some lessons, keep the conclusions for yourself but go ahead in life. The time you live now will not come back anymore!

2. Manifest your desires!
Start with illustrating! If you live in a small room you can manifest a 5 million dollars mansion or a 3 bedroom apartment. Of course, the more believable the goal, the easier is to manifest. Once you start manifesting on a daily basis, grow your goals, start the ball rolling and you will see that success breeds success.

3. Deal with stuff that will happen!
Many happenings will come in your life that will throw you in not so pleasant situations. Deal with all of them in a way that will help you move forward not block you!

March 19, 2010
Categories: Personal Development . Tags: , . Author: Greenfield Staff . Comments: Leave a Comment

LL Cool J – Going Back To Cali

This is the first LL Cool J song I listened back in ’89. It is quite one of the tunes that fascinated me at that time. Cool!

March 14, 2010
Categories: Music . Tags: . Author: Greenfield Staff . Comments: Leave a Comment

LL Cool J – Paradise ft. Amerie

March 14, 2010
Categories: Music . Tags: . Author: Greenfield Staff . Comments: Leave a Comment

Linkedin Passed the 60 Million Users Milestone

Linkedin, the biggest social network for professionals welcomed the user registered with the number 60 million in February this year. The 55 million milestone was passed in the middle of December, 2009 which showed a massive growth of the network in the timetable considered.

Linkedin, the biggest social network for professionals welcomed the user registered with the number 60 million in February this year. The 55 million milestone was passed in the middle of December, 2009 which showed a massive growth of the network in the timetable considered.

If you are a professional in any domain of activity and don’t use this social network you should reconsider and start an account. You can network, exchange info, data and news with professionals having the same interests as you have and even you can grow your business by searching new partners, suppliers and customers.

Also you can join groups of professionals from the same industry as you and share with them on a daily or weekly basis the info you consider relevant.

This social network is also known for the effective HR fulfillment’s. You can post job inquirements to enlarge your stuff or employ people project based. Also if you are an independent contractor you can look for jobs or to offer your services to a worldwide base of potential clients.

The potential is global because I don’t think there is a state in this world without at least a member registered.

The user with the mark 60 million is a dutch person from Groningen Area.

March 13, 2010
Categories: Internet, Social networking . Tags: , , . Author: Greenfield Staff . Comments: 1 Comment

How can Mapquest Help Your Business?

If you run a local business you want to be found easier by your potential customers. Map Quest is a service of AOL which focuses on local searches and it launched this year a new geosearch engine.

This new engine is very powerful and can be a great resource for any business acting on a local level. For example, if a user obtains a map of a hotel where will spend some time in the future will also look for entertainment in the area – restaurants, pubs, clubs.

To understand the importance of using such a tool for driving targeted traffic, it is used by 40 million unique monthly visitors this comparing with Bing which has 50 million users in the same timetable.

The new search engine provides to the users details like: business name, phone, url, working hours, user reviews, ratings and pictures.

Also companies may submit detail changes like the phone number, e-mail address, new addresses (of course!), url and contact person information.

As a market trend, all the major search engines started to pay a special attention to the local searches because this is considered and extremely lucrative business line both by the search engines and advertisers.

Of course, having in mind the development of the internet where the online shopping rules you may consider that local search can be obsolete. But you are wrong. Think how important is to find the nearest dentist or notary for example!

This is not seen like a primary resource to drive traffic to a website but also can be taken in consideration as an additional and valuable resource. This is seen this way because usually the searches are made by people needing to solve a problem or to buy an item very fast.

March 13, 2010
Categories: Internet . Tags: , , . Author: Greenfield Staff . Comments: Leave a Comment

Ministry of Sound, the Best Dance Music Money Can Buy

Ministry of Sound is considered world’s best dance label and its London Club was ranked sixth in the 2009 DJ Magazine top 100 clubs poll 2009.

The Ministry of Sound brand celebrated in 2009 its 18th anniversary representing today the main anchor of MSHK Group Limited, an entity with annual sales of 80 million GBP, employing 500 people with offices in London, Sydney, Berlin and New York.

DJ Justin Berkmann, James Palumbo (the actual major shareholder) and Humphrey Waterhouse opened together on 21st of September 1991 in a former bus garage a club with a new concept: “100 % sound system first, lights second, design third” which was the opposite of the competitors’ order of priorities.

The first acts which performed here were David Morales, C + C Music Factory, Roger Sanchez, Larry Levan and Tony Humphries. The club was inspired by New York’s Paradise Garage the idea being to create the first British club to play house music “made in” New York, Chicago and Detroit.

The club consists of five main areas: the Bar, the Baby Box, the VIP and the Loft and the Box, the last one containing the club’s primary sound system.

The record label named Ministry of Sound was established in 1995 and it’s first release was “The Annual” featuring hits mixed by Pete Tong and Boy George. I have this compilation in my CD collection and it is awesome even after those years. The sales of the first record exceeded 160,000 copies and they were the first kick from the 50 million copies sold – both albums and singles to date. The average annual sales are around 4 million copies and some of the biggest names from the rooster included are Eric Prydz and Benny Benassi.

In every year, Ministry of Sound which remained an independent label edit regularly “The Annual”, “Clubber’s Guide” and “Anthems”. MSHK Group acquired in 2006 Hed Kandi brand which is promoted as “world’s most glamorous music and lifestyle brand”. In 1999 was created another label Data Records to handle Ministry of Sound’s more commercial dance music releases. Some of the most famous releases can be considered “Pjanoo” by Eric Prydz and “Day ‘n’ Nite” by Kid Cudi vs Crookers.

In 2008 Ministry of Sound started to conquer the US launching “Clubber’s Guide America”. In the same year Ministry of Sound won the Music Week Award for “Independent Record Company Label of the Year” and launched other two labels, Hard2Beat and Euphoria.

Ministry of Sound gather every year 900,000 people in 800 events across the globe including nightclubs, festivals and parties. Ministry of Sound opened through franchises clubs in Papa’s Beach Club, Sekalla, Hurghada, Egypt (2005) and Sunway Lagoon Resort Hotel, Petaling Jaya, Malaysia (2008). Ministry of Sound has it’s own Radio, TV (IPTV) featuring videos, interviews and global events coverage.

Ministry of Sound lauched recently an application for iPhone distributed through iTunes Store called “iDrum”. It allows the user to create personalized drum patterns and will be followed by other applications.

Besides music products, Ministry of Sound brand can be found on Alba electronic goods (MP3 players, home audio systems, DVD players, DAB radio players, in-car entertainment systems), mobile handsets, vodka, festival camping gear, clothing, luggage products and fragrances.

March 13, 2010
Categories: Companies, DJ's, Music . Tags: , , , , , . Author: Greenfield Staff . Comments: 1 Comment

Leverage the Power Of Linkedin For Your Website or Blog

Linkedin is seen like a powerful social network focused on professionals where job seekers and employers share information. If you own a website or a blog, this can be a very valuable tool to drive targeted visitors which can become later paying clients.

Linked is considered to have the highest average household income per user, much bigger than in any other social networking site. This means that the members have resources to buy your products or services if you convince them.

In order to maximize your presence in this social network and get more leads and order there are 11 recommendations:

1. Complete your profile – add your training skills, studies, previous jobs and ask for recommendations from fellow members you know;
2. Increase the number of connections based on your interests;
3. Add links to your websites and blogs which will be seen in your profile;
4. If other members will ask you something using the internal emailing system, don’t hesitate to answer back;
5. Update your status at leat one a week to show to other members what you are doing from the professional side;
6. Join groups which can interest you – you wil be able to receive updates from the other members as well as you will be able to send updates to the whole group; just consider trhat some of the groups have +30,000 members;
7. Post comments in groups – this will help a lot to build your expert status and also will allow other members to send their feedback;
8. Add RSS feeds to groups – this will enlarge your communication features with the groups;
9. Add through an application your WordPress blog to the profile and everybody will be able to see your last three posts;
10. Post presentations to SlideShare and add them to your profile;
11. Create a group, grow it and manage it.

March 13, 2010
Categories: Internet, Social networking . Tags: , . Author: Greenfield Staff . Comments: 1 Comment

Previous page Next Page »
Follow

Get every new post delivered to your Inbox.

Join 2,991 other followers