10 reasons to be on Twitter

If you have something to say then go to Twitter.com and open an account. If you already have a twitter account and you are not sure what to do with it consider that this account can be more valuable than you can think of. Twitter is about leadership, innovation and status, all of them in posts which are no longer than 140 characters. Every Twitter account can include your profile with picture and link to your main website and is an excellent tool for personal branding. 1. Through Twitter, you can communicate “Generation Y style” no matter what age you … Continue reading 10 reasons to be on Twitter

Romania through my eyes … by Ilias P. Papageorgiadis

I recently read the book “Romania through my eyes…” after meeting its author Mr. Ilias P. Papageorgiadis who is the owner of one of the most active real estate agencies in Bucharest, More Real Estate Services. Reading this book is like seeing a movie with different cuts from different real life moments highlighting business related facts from the Romanian real estate market in 2008. After I started it I couldn’t let it go until it was finished because every chapter made me curious to see what’s next. Real estate adventures, hiring personnel, business environment, analyses, interviews are the main topics … Continue reading Romania through my eyes … by Ilias P. Papageorgiadis

Google and Heineken study for branding

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results. As the methodology, they compared the effectiveness of search against other media and studies the interaction of search with other media. They evaluated the impact of the campaign called “Jouw Heineken” which sent visitors to http://www.jouwheineken.nl where they could design custom beer bottles for purchase. In addition to search, the designers of the campaign … Continue reading Google and Heineken study for branding

Agende si calendare 2010

Am auzit clienti care spun: “Noi anul acesta nu mai cheltuim banii companiei pe agende si calendare, pentru ca am facut prea multe in anii trecuti si am ramas cu ele …” In primul rand, daca consideri ca ai cheltuit banii si nu i-ai investit, inseamna ca primul pas este sa schimbi compania de publicitate cu care lucrezi acum. Atat agendele cat si calendarele trebuie vazute ca investitii in imagine si de aceea comenzile trebuie gandite astfel incat sa aduca plus valoare si beneficii de imagine companiei. Asa cum este gresit sa produci mult mai multe decat ai nevoie, este … Continue reading Agende si calendare 2010

Great resources for beginners in online marketing and not only

One of the most common problems of the beginners in online marketing is that they don’t have a list. I reccomend using promotion programs which are available online which in return for a fee, allow you to send your message to hundreds of thousands of potential prospects who previously agreed in receiving this messages. One of the resources I use and reccomend is: http://www.onlinemarketingtools.tk Continue reading Great resources for beginners in online marketing and not only