New thinking rewarded at 2009 CIJ Awards Romania

The past year may have seen Romania’s real estate market decline drastically, but the industry still managed to produce a large number of intelligent, high-quality projects across all sector classes.

The purpose of the 2009 CIJ Awards Romania was to determine which of these projects were the best of the best, and a high-powered jury was assembled to make these decisions. The winners this year tended to be projects or companies relatively new to the market, or those that demonstrated innovative solutions to longstanding problems.

It was in this spirit that the first award of the evening, for Best Residential Development, went to NewTown, by developer Mivan. Jury member Tom Gibney (Epstein Architecture & Engineering) said the project had achieved a leap forward in creating a sustainable urban development, along with shaping a new way of living for its inhabitants.

It would be an understatement to say that the award for Best Office Development was vigorously debated by the jury, with digressions into topics of sustainability, investment quality, physical size and the creation of a new standard. With Victoria Center by Bluehouse eventually getting the nod, Paul Philips (Quintet Asset Management) spoke for the jury when he said that the building could easily sit in Paris or Berlin with its international level of design. The selection of PZP, the young, talented Romanian architecture practice, helped give the building a contemporary and fresh design solution and created the value that the jury felt will be sustained over the coming years.

If this decision was the focus of some debate over the course of the evening, there was less dissent over the decision to award AFI Palace Cotroceni the Best Shopping Center prize. The jury was so impressed with the developer’s achievement that it also awarded the Best Overall Development honors to the project. The jury’s feeling was that the project best captured the extra innovation, discipline and professionalism required to conceive and achieve a new standard of excellence. In addition, they found that it redefined “best in class,” as well as elevating the expectations for future projects.

The Best Warehouse/Industrial project for 2009, in the eyes of the jury, turned out to be the A1 Business Park by Cefin and Valad. In presenting the award, jury member Edwin Warmerdam (Avrig 35) said the park provided a critical combination of excellent motorway access and visibility, along with a sophisticated industrial park design. The jury said that combined with the project’s great success, it was a worthy winner in its category.

The final prizes for the evening went to people and companies, rather than to projects. Developer of the Year went to GTC, a company with a rich history of development in Romania and which managed to have four of its projects nominated in this year’s CIJ Awards. Horatiu Florescu (The Advisers/Knight Frank) said that for its ability to handle such complex schemes at the same time, under such trying circumstances, the company was a deserving winner of the accolade.

Florescu was soon called back to the stage to accept the prize for Real Estate Agency of the Year for The Advisers/Knight Frank, a remarkable result considering the company was established only this spring. Still, according to Gijs Klomp (ING Real Estate), the jury decided to recognize the agency which managed to stand out and surprise the market in a positive manner by beating the odds.

“Their success can be attributed to the courage of its founder father, their impressive portfolio of exclusive representations in one of the most important property sectors in this country and the fact that they managed to bring to Romania a new, respected international name,” he said.

This year saw the introduction of two new prizes, the first of which was Best Legal Firm of the Year. In announcing the decision, Mihaela Allardin (AEW Europe) said the jury considered experience, achievements over the past 12 months, and services provided along with creativity in dealing with the challenges of the economic crisis. PeliFilip, she said, was young but had excelled in these regards.

The second new prize was the Architectural Firm Award, for which jury member Victor Constantinescu (Biris Goran) said the jury considered originality, quality and functionality of design, number of transactions, reliability and a more difficult to define “wow factor.” Finally, when considering which studio’s work would still look modern in 10 years, he said the group eventually agreed upon Westfourth.

The Personality of the Year award went to Troy Javaher (Jones Lang LaSalle) as a tribute to his commitment to the Romanian market and to bringing transactions to Bucharest and Romania’s other cities and for the high degree of integrity and professionalism he brings to his work. The award was presented by Robert Neale (Portland Trust), who won the award last year.

Full list of 2009 winners
Best Residential Development: NewTown Residence (Mivan)
Best Office Development: Victoria Center (BlueHouse Capital)
Best Shopping Center: AFI Palace Cotroceni (AFI Europe)
Best Industrial/Warehouse: A1 Business Park (Cefin & Valad)
Best Overall Development: AFI Palace Cotroceni (AFI Europe)
Developer of the Year: GTC
Architecture Firm of the Year: Westfourth
Best Law Firm: PeliFilip
Personality of the Year: Troy Javaher (JLL)
Real Estate Agency of the Year: The Advisers/Knight Frank
Property Management Team: Coral Construct

Jury members of the 2009 CIJ Awards RomaniaHoratiu Florescu – President & CEO – The Advisers/Knight Frank
Victor Constantinescu – Partner – Biris Goran
Geo Margescu – Managing Director – Cefin Real Estate
Tom Gibney – Managing Director – Epstein Architecture & Engineering
Mihaela Allardin – Managing Director – AEW Europe RO
Troy Javaher – Head of Capital Markets – Jones Lang LaSalle
Gijs Klomp – Managing Director – ING Real Estate
Edwin Warmerdam – Chief Financial Officer – Avrig 35 Group
Leslie Warren – Leasing Director – Helios Phoenix
Paul Phillips – Chief Development Officer – Quintet Asset Management

For purposes of transparency and authenticity, the jury’s meetings and all voting were supervised by Francesca Postolache of PricewaterhouseCoopers. The monitoring was another innovation launched this year, intended to increase the value and prestige of the CIJ Awards. Jury members involved in any of the categories were not present for the discussion of voting for those awards.

GTC Romania was a partner of the 2009 CIJ Awards Romania.

Christmas 2009 Shopper’s list

The most important market researchers from the most important shopping portals established the most requested products for the 2009 Christmas. Even if 2009 was not an easy year for many industries, Christmas is Christmas. They’ve established The Christmas 2009 Shopping List.

1. Cameras
Holidays are the best occasions to take pictures and make short movies to share with the family and friends as well as on all the social networks. The favourite cameras for this season are: Nikon D90 SLR, Sony Handicam Camcorder, Canon Power Shot, Kodak Easy Share and Sony Cyber-shot.
2. Cell Phones and PDAs
Most telecom companies had traffic increases in 2009 and the most desirable phones are: iPhone 3G and 3GS/ new 32GB and 16 GB, T-Mobile G1, Palm Pre, LG en V Touch and BlackBerry Storm, Curve, Bold and Tour.

3. Clothing, Shoes and Accessories

Which can be an occasion more important than Christmas to buy new clothes? This Christmas, the most important items are: L.A.M.B. shoes and handbags, Dooney & Bourke handbags, Juicy Couture handbags, Michael Kors handbags, Gymboree clothing for baby & kids, Anthropologie dresses, Ed Hardy shirts, sweatshirts and hats, Men’s Diesel jeans, Men’s Lucky Brand jeans, Men’s A&F jeans, Abercrombie & Fitch hoodies, polos and jeans, Victoria’s Secret PJs and sweat/track suits.
4. Computers
The movement of technology is faster than ever. The most wanted items are MacBook Pro and Air, Dell Inspiron and XPS, Western Digital My Passport Essential and Iomega external hard drives.
5. Dolls & Bears
The most popular Barbie products are: 2009 Holiday Doll, My Favorite Barbie: The Original Teenage Fashion Model, 50th Anniversary Doll and Twilight dolls.
6. DVDs & Movies
Transformers 2: Revenge of the Fallen DVD and Blu-ray, Up DVD and Blu-ray and Star Trek DVD or Blu-ray are the most popular this season.
7. Electronics
Apple products lead the way. In the top of the list are: iPod Touch, iPod Touch/ new 64GB & 32GB which boast “50 percent” faster performance and Open GL- enhanced graphics, iPod Nano, iPod Nano 16GB & 8GB with built-in camera, a larger 2,2 inch display, an FM radio, pedometer, voice recorder, and a built-in speaker and iPod Shuffle. Also popular are Garmin nuvi 750 and nuvi 265 WT
8. Health & Beauty
Victoria’s Secret skin care and makeup and designer fragrances Dolce & Gabbana Light Blue, Viva La Juicy, Clinique Happy, Vera Wang Princess and Armani Code are between the favorites and are accompanied by Bare Escentuals, Smashbox, MAC and Mary Kay.
9. Home and Garden
The Home and Garden chapter was taken over by Snuggie Blanket and DeWALT Power Tools.
10. Jewelry & Watches
The most popular items are Pandora, Lia Sophia, Silpada and Men’s watches Omega, Breitling, Seiko and Pocket watches.
11. Toys
Have you seen Transformers movies? Transformers 2: Revenge of the Fallen toys are between the favourites and among them Transformers Bumblebee Voice Mixer Helmet and Transformers 2 Revenge of the Fallen Action Figure – Leader Megatron. Also popular are G.I. Joe Rise of Cobra Toys – Conrad Duke Hauser Desert Ambush action figure and Snake Eyes Ninja Commando action figure and Lego products – LEGO Star Wars Anakin;s Fighter and Duplo, Elmo Tickle Hands and Elmo Live.
12. Video games
From the video games consoles, the most popular ones are Playstation 3 Slim (120 Gb), Microsoft Xbox 360 and Nintendo Wii (Wii MotionPlus RC accessory), Nintendo Dsi (new pink and white colors) and PSP/ new PSP Go.
And from the video games section – Madden NFL 10, Beatles: Rock Band, Wii Sports Resort, Wii Fit with Balance Board and Wii Fit Plus, Batman: Arkham Asylum, Halo 3 ODST and New Super Mario Bros are the most desired ones.

Thousands of other gifts from electronics, health and beauty, home and garden, jewelry and watches, toys, video games and more are available in world’s

biggest online store.

The World Blogging Forum Bucharest, Romania

the world blogging forum photo 3world blogging forum foto front page

These days I am happy to attend “The World Blogging Forum” 1st Edition. Please find attached live pictures from the event taken through my iPhone. Enjoy!

the world blogging forum photo 1

the world blogging forum photo 2

 

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10 reasons to be on Twitter

If you have something to say then go to Twitter.com and open an account. If you already have a twitter account and you are not sure what to do with it consider that this account can be more valuable than you can think of. Twitter is about leadership, innovation and status, all of them in posts which are no longer than 140 characters. Every Twitter account can include your profile with picture and link to your main website and is an excellent tool for personal branding.

1. Through Twitter, you can communicate “Generation Y style” no matter what age you are

If for baby boomers “cool” meant “cold”, for the “Y generation, “cool” means “hot” and this is only the tip of the iceberg. So if you want to know how thinks the new generation watch MTV and stay on Twitter.

2. Promote your business through Twitter’s lists

Through the lists gadget, your tweets will appear all over the internet, on other sites and blogs which are related with the domain you are active in.

3. Tweet today and conquer the web tomorrow

What you tweet now will be included in its content by Facebook and other social networks. The tweets will be shared by people, have links pointed to from websites and blogs and will reach a far more wide audience that your usual followers.

4. Relationships

The core principles of Twitter are: to listen, to learn, to care and to serve. By listening to the community you will learn the new trends, you will show that you care because you have something to say and you will serve as contribute to the community.

5. Targeted traffic

Twitter can bring free, targeted traffic to your websites, blogs and affiliate offers. One of the most innovative way of bringing traffic is through retweets. You tweet something and other people retweet your content. This will help you becoming faster an expert in what you want to promote.

Check the rest of my article on SocialMediopolis.com

Romania through my eyes … by Ilias P. Papageorgiadis

I recently read the book “Romania through my eyes…” after meeting its author Mr. Ilias P. Papageorgiadis who is the owner of one of the most active real estate agencies in Bucharest, More Real Estate Services.

Reading this book is like seeing a movie with different cuts from different real life moments highlighting business related facts from the Romanian real estate market in 2008.

After I started it I couldn’t let it go until it was finished because every chapter made me curious to see what’s next. Real estate adventures, hiring personnel, business environment, analyses, interviews are the main topics covered in the book. The style of writing is very modern is just like you sit at a table with Ilias and listening to his stories.

The book is also interesting because I discover things about my own country through the eyes of a Greek businessman which
gave me ideas and thoughts which weren’t in my mind before reading it.

What I liked most was the part about hiring personeel which remainded me about how hard is to find reliable collaborators.

I kindly recommend this book for every real estate professional as a “must read”. You can order the book here.

Google and Heineken study for branding

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results. As the methodology, they compared the effectiveness of search against other media and studies the interaction of search with other media. They evaluated the impact of the campaign called “Jouw Heineken” which sent visitors to http://www.jouwheineken.nl where they could design custom beer bottles for purchase. In addition to search, the designers of the campaign used online display ads, TV and YouTube.

The conclusions of the study were highlighted by Google:

- a search impression alone creates 23% more brand preference for Heinneken than all the campaign without the search; a search click creates 69% more brand awareness;

- the fact that search was able to affect the brand awareness shows the ability for search to move the prospects into paying customers which is awesome;

- the serach and TV had synergetic effects because increases overall brand effect by 1.5 times;

- search proved to be 53% more efficient in cost than TV in creating Top of Mind Awareness;

- the first search result on the left side captures and retains the most attention;

- the test of frequency showed that three impression contacts were 39% better than one at influencing brand preference.

Last week, Google made public similar data from a separate test it ran with Levi’s. The companies found that paid search ads raised consumer awareness of the Levi’s brand, no matter if the ads are clicked or not.

Agende si calendare 2010

agende 2010

Am auzit clienti care spun: “Noi anul acesta nu mai cheltuim banii companiei pe agende si calendare, pentru ca am facut prea multe in anii trecuti si am ramas cu ele …”

In primul rand, daca consideri ca ai cheltuit banii si nu i-ai investit, inseamna ca primul pas este sa schimbi compania de publicitate cu care lucrezi acum. Atat agendele cat si calendarele trebuie vazute ca investitii in imagine si de aceea comenzile trebuie gandite astfel incat sa aduca plus valoare si beneficii de imagine companiei.

Asa cum este gresit sa produci mult mai multe decat ai nevoie, este cel putin la fel de gresit sa nu comanzi deloc.

In cazul agendelor, atunci cand nu doresti un model 100% personalizat si doresti personalizarea unui model de serie, nici nu ai nevoie de o cantitate mare. Poti incepe de la 100 buc. (sau chiar 50 in cazuri exceptionale). Agenda se personalizeaza in felul urmator: pe coperta, in functie de materialul din care este realizata se inscriptioneaza sigla companiei si/sau anul fie cu folio – auriu, argintiu sau prin timbru sec, unele materiale de coperta reactionand termic prin schimbarea culorii siglei la acest ultim procedeu ceea ce are ca rezultat un efect vizual excelent. In plus, poti adauga 2 sau 4 pagini de prezentare pentru compania ta.

Gandeste-te ca producatorii de agende fabrica in cantitati mari produsele de serie – zeci de mii de bucati, astfel incat daca vei achizitiona 100 sau 500 buc. pretul unitar pe agenda nepersonalizata nu va scadea considerabil (max. 10%). La personalizare, diferenta de pret unitar pentru serviciu (incluzand personalizarea copertii si paginile de prezentare) de la 100 la 500 buc poate ajunge pana la 30% dar nu reprezinta per total o suma care sa ne ingrijoreze. Daca in anii trecuti ai fabricat modele scumpe, 100% personalizate, anul acesta, daca consideri ca nu este necesara o astfel de investitie poti opta pentru un model de serie si un consultant (agentia) care sa iti recomande personalizari care sa-ti creeze un produs final care sa arate “a mai scump decat costa”.

Referitor la calendare, principiul este acelasi. La baza ai calendare de serie carora le personalizezi capacul. Preturile sunt ca pentru un produs de serie, astfel incat daca achizitionezi 100 sau 500 buc. pretul unitar nu se schimba foarte mult. Iar cu noile tehnologii digitale poti produce un capac full color la un pret unitar excelent pentru un tiraj minim de 100 buc.

Orice companie din aceasta tara ar trebui sa-si permita un buget minimal de 500 – 1000 eur pentru promotionalele de sfarsit de an si 50- 100 de agende plus 50-100 de calendare pot fi incadrate intr-un astfel de buget.

Si mai este un aspect foarte important – cantitate vs. calitate si bun gust. Gandeste-te la faptul ca important nu este ca clientul tau sa primeasca agenda si calendarul tau ci sa le foloseasca pe ale tale si nu pe alte 10-20 pe care le mai primeste de la alti clienti si furnizori. Iar daca in anii precedenti ai facut risipa, doar nu o sa renunti cu totul la acest capitol pentru ca altfel, colaboratorii vor spune … “uite ca anul acesta nu ne-au mai dat … le merge rau”. Comunica pozitiv despre tine si activitatile tale si partenerii vor simti asta.

http://www.kbc.ro

Great resources for beginners in online marketing and not only

One of the most common problems of the beginners in online marketing is that they don’t have a list. I reccomend using promotion programs which are available online which in return for a fee, allow you to send your message to hundreds of thousands of potential prospects who previously agreed in receiving this messages. One of the resources I use and reccomend is: http://www.onlinemarketingtools.tk

Drinks Before Home October held at Radisson SAS – sponsored by Jones Lang LaSalle

cij october photo 2

cij october photo 1

cij october photo 3

All the photos from the event!

Facebook si Twitter ajuta la depasirea depresiilor

Monitorizarea posturilor de pe retelele sociale ca Facebook, Twitter si MySpace ar putea ajuta la micsorarea numarului de sinucideri potrivit concluziilor a doi cercetatori de la Universitatea Victoria din Noua Zeelanda.
Dr. Tiong-Thye Goh si asistentul sau Yen-Pei Huang au dezvoltat un sistem de scanare a retelelor sociale pentru a identifica anumite cuvinte cheie postate de personae intre 18 si 24 de ani. O proportie importanta de anumite cuvinte cheie arata ca userul risca o stare de depresie, suicid sau alte tulburari mentale.
“Cand tinerii au deranjamente emotionale, in locul canalelor traditionale de a-si consulta prietenii, parintii sau specialistii, ei aleg site-urile de socializare pentru ca le pot oferi ferestre pentru a se elibera de emotii si intentii” spune Dr. Goh.
“Tehnologia dezvoltata de noi capteaza cuvinte si fraze ca ‘depresiv’ sau ‘nu mai vreau sa traiesc’ sau ‘as vrea sa ucid pe cineva’. Noi analizam baza de date pe care am creat-o pentru cuvinte si expresii si facem constatari pe baza frecventei de folosire – daca anumite cuvinte sunt folosite mai mult este mai mult ca sigur ca acea persoana este depresiva”.
Urmatorul pas pentru cercetatori este sa verifice ce efect are daca ii contacteaza pe acesti oameni. Ei le vor trimite mesaje intrebandu-i: “Ce faci?” cu trei variante de raspuns: “Bine”, “Putin cam prost” sau “Foarte rau – am nevoie de ajutor”. Optiunea a treia va avea un link catre un site care ofera informatii de specialitate.
Cercetatorii spun ca lucreaza la a imbunatati tehnologia de identificare a tinerilor cu probleme astfel incat sa elimine alarme false. Ei sunt de parere ca ar fi nevoie de un serviciu de e-monitorizare al retelelor sociale pentru astfel de situatii.

sursa: feedforward.ro